Assignment2#step3 for feedback

Thank you for reading. Please leave your comment if you have time. We can discuss some of the problems encountered in the assessment. thank you very much.
ass2#step3
Company Spreadsheet 2017 (2)

Advertisements

China Mengniu Dairy Company Limited

I was assigned a Chinese company. I am very fortunate about this arrangement. Because I’m from China, I have some understanding of this company. In fact, I often buy Mengniu products in China. Mengniu in China is a very powerful company, influence is relatively large.
China Mengniu Dairy Company Limited and its subsidiaries manufacture and distribute quality dairy products in China. It is one of the leading dairy product manufacturers in China, with MENGNIU as its core brand. Mengniu’s diversified products range includes liquid milk products (such as UHT milk, milk beverages and yogurt), ice cream, milk formula and other dairy products (such as cheese). By the end of June 2017, the Group’s annual production capacity reached 9.00 million tons. In March 2014, Mengniu became a Hang Seng Index constituent, making it the first blue chip Chinese dairy product manufacturer. For more information, please visit the website of www.mengniuir.com.
Mengniu’s products include liquid milk products, such as ultra heat treated (UHT) milk, yogurt and milk beverages, ice cream and other dairy products, such as powdered milk and milk tablets. During the year that ended 31 December 2015, the company operated 33 production bases with an aggregate annual production capacity of 8.68 million tons. China Mengniu Dairy Company Limited’s operates in three segments: the liquid milk products segment, which manufactures and distributes processed UHT milk, milk beverages and yogurt; the ice cream products segment, which manufactures and distributes ice cream products, and the other dairy products segment, which manufactures and distributes processed milk powder and milk tablets products. The name Mengniu literally means ‘Mongolian cow’.
The owner and founder of Mengniu is Mr Niu Gensheng, a former employee of Yili, another Inner Mongolian dairy giant which is now Mengniu’s largest competitor. He started the company in 1999, and the company’s textbook growth has swept the country by storm. In 2002, Morgan Stanley, CDH Investments and China Capital Partners signed agreement with Mengniu to invest US$ 26m for a total share of 32% in the company. Mengniu then went on to be listed on the Hong Kong Stock Exchange in June 2004.

Mengniu related news
China Mengniu Dairy posts 751 million yuan loss as milk powder unit Yashili dents profits
China Mengniu Dairy, the country’s second largest dairy producer, posted a net loss of 751 million yuan (US$109 million) last year, hurt by intense competition with rivals and heavy losses from its baby milk powder subsidiary.

It represents a dramatic fall from the 2.4 billion yuan net profit the company reported in 2015.
Excluding Yashili, the company’s baby milk powder subsidiary, Mengniu’s net profit still dropped 27.6 per cent to 1.7 billion yuan from 2.3 billion yuan in 2015, the company said in a statement late on Wednesday. It equates to a loss of 19 fen per share for 2016, compared to earnings per share of 61 fen in 2015.

Mengniu said its performance was undermined by a “deterioration of operating performance” of Yashili, a one-time sale of inventory raw milk powder and “a significant loss” incurred by an associate company.
With the cost structure changing, it is likely that competitive landscape will ease in the future for the industryLU MINFANG, CHIEF EXECUTIVE, CHINA MENGNIU DAIRY
Speaking at the firm’s annual results press conference in Hong Kong on Thursday, newly appointed chief executive Lu Minfang said he did not think Yashili would continue to hurt Mengniu that badly this year.

“I believe in 2017 we will see a significant improvement in Mengniu’s profits.” he said.
Mengniu acquired Yashili International Holdings in 2013 at a record price of HK$12.4 billion with the aim of expanding its milk powder segment. In 2016, Mengniu recognised a non-cash expense of 2.3 billion yuan to reflect a decrease in the value of the unit.
Yashili, also listed in Hong Kong, recorded an annual loss of 320 million yuan last year, with mainland parents still favouring foreign products because of concerns around the safety of locally produced baby formula.
The company saw its revenue drop by about 20 per cent to 2.2 billion yuan, while its gross profit also decreased by 26 per cent to 1 billion yuan.
Lu Minfang says that there would be a significant improvement in Mengniu’s profits this year.
Tainted by a 2008 scandal in Shijiazhuang in which baby milk powder was found to contain potentially harmful traces of melamine, China’s local firms have been fighting fiercely with imported brands that have accounted for nearly half of the nation’s total milk powder sales since then.
Yashili has been trying to position its brand more internationally so as to attract Chinese parents. Efforts to achieve this have included forming a joint venture with Mengniu in New Zealand in 2015 to produce premium quality infant formula for the domestic market.
Faced with intense competition from international brands and cross-the-border e-commerce merchants, Yashili saw revenue of its infant formula sector shrink 26.6 per cent to 1.4 billion yuan last year, according to a news release.
China’s dairy segment is fiercely competitive. A bitter marketing battle with other milk producers forced Mengniu to increase its operating expenses by 34.9 per cent to 18.8 billion yuan in 2016. Advertising and promotion costs rose 30.6 compared with the previous year.
“Competition among domestic dairy enterprises remained fierce,” Lu said. “However, with the cost structure changing, it is likely that competitive landscape will ease in the future for the industry.”
Mengniu expects the demand for domestic infant milk formula to improve after regulators tightened their supervision of Chinese dairy producers last year.
Lu predicted that China’s dairy market would grow 3 to 4 per cent this year, while raw milk prices should decrease slightly.
Mengniu shares rose 4.9 per cent to close at HK$15.9 on Thursday while Yashili remained unchanged at HK$1.5.
http://www.scmp.com/business/china-business/article/2083400/china-mengniu-dairy-posts-751-million-yuan-loss-milk-powder